You may believe that you have a first class website with elegant design, brilliant content and superb navigation. Â But if no-one finds you then you will have wasted your money! Â
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If those who do visit take no action and leave, you have also wasted your money! Â Do you have the relevant data for your website?
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You will only know how your site is performing through regular measurement of key parameters. Â These measurements (the analytics or metrics) are the basis of site optimisation and site improvement.
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We offer a foundation service where we will measure and report key statistics. These statistics are: number of visitors, visits per day, total page views, average number of pages visited, average time on site and bounce rate.
Performance analysis
We will also provide you with a six-monthly benchmarking comparison of the same data for organisations of a similar size. Â The comparison is anonymous and based on a sample of at least 100 other relevant websites. Â Metrics such as these are an important input to the regular review, updating and focussing of your website towards the best possible search engine rankings.
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For optimum performance you may well wish to use our full Search Engine Optmisation (SEO) service.
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